Simply put, it depends. Think about it like this: if you ask an architect how much a building costs to construct, he won’t be able to answer you until he has a little more information – How many stories is it going to be? Where do you want to build? How many square feet do you want?

Pricing a video production works the same way. We need to know all the factors of your project to make sure we approach it in the most strategic way possible. These factors may include the scope of the project, scripting, concept, locations, days needed to shoot, editing time, final length, music, narration, and audio mixing. 

Your producer will work with you to figure out the best solution for your business, even if it means a smaller project with a lower budget.

While there is no standard right or wrong video length, there are important factors to consider. By better understanding your content, the goals of the video, the audience you are trying to engage, engagement rates, and the platform your video will play, you can get a good sense of what will consistently perform well for your organization.

The time it takes to produce a video depends on numerous factors. From the length of the video, the number of production days, to the availability of the talent. You can expect a video project to be turned around within days up to several months from our first meeting to project completion. If you’re thinking about adding video to your marketing tool kit, we can help devise a plan that achieves your goals and meets your deadline.

Absolutely! Drawing inspiration and emulating elements that you like in other videos, gives us a good idea of what style video you are looking for. 

From basic choices like font types, graphics, and lower thirds, to more complicated choices like camera angles, camera motions and lighting. We can draw inspiration from multiple videos for your project. Additionally, we will send you examples of videos that we produced for you to draw inspiration from.

Every project is different, but broadly speaking the production process can be broken down into three phases:

Pre-production: This is when we work with you to learn all about your business and together define what it is you need from video. Some of the questions we might explore are: Who is your target audience? What platforms do you want to publish on? What are the key messages you want to communicate?

From there we’ll create a video outline and/or detailed script, confirm budgets and arrange any filming dates with you.

Production: More widely known as filming. This is part most people think of when they talk about creating videos. Our crew will capture all the required footage – such as interviews, event footage or product demonstrations. We might film at your premises, at our studio or at some other locations relevant to the video messages.

Post-production: Once we’ve captured all the footage we’ll get to work on the edit, crafting the footage into a coherent narrative, adding graphics, titles and music as appropriate. You’ll have, usually, three drafts and give feedback before everything is finalized.

“If you fail to plan, you are planning to fail”

Pre-production is one aspect of video production where there tends to be less understanding and less acceptance of why we need to dedicate a budget to it. 

Pre-Production is made up of many tasks which individually may not take as long as filming or editing, but collectively are hugely important to the success of your project.

The stages of pre-production vary depending on the type of project. For example, filming an interview will require less planning than filming a 60 second commercial or a 2 minute how to video. It is here that your video is defined, organized, and written. For most film production, the pre-production process follows these steps:

1. Write the script
2. Create a script breakdown 
3. Create a production schedule
4. Assemble crew needs
5. Create a storyboard
6. Make a shot list
7. Review gear
8. Locations and scouting
9. Hire your production crew and talent
10.  Send out call sheets

In most cases, we can. In fact, we do this all the time. Our in-house editorial platforms are compatible with just about any source material you can provide, and our editors and graphic artists can add commercial quality polish to just about any footage you can provide.

Of course. While we are certainly capable of ‘script-to-screen’ production, we frequently perform just one facet or another of the production process for clients who don’t require full-service production. We can provide anything from a 2-person crew, news style, to a full multi-camera production. Our crew and collaborators are vastly experienced and work only with state-of-the-art broadcast quality equipment, whatever the format.

It’s not often we shoot in studio. Almost everything we shoot is on-location. Not only does that provide a relevant backdrop, but it also helps everyone feel more comfortable and helps limit the time you are away from your office.

In video production, A-roll refers to narrative footage and usually involves dialogue. A-roll is the footage that tells the story, such as an interview. Videos can be produced with A-roll alone. But that can make the story less engaging for the audience. It’s important in video production to show and not just tell. Where A-roll tells the story, B-roll shows the story.