Media Collaboratory has successfully worked with Equestrian Events and the Land Rover Kentucky Three-Day Event since the spring of 2014. We have been responsible in conjunction with the customer to plan and film commercial b-roll of the event and produce a variety of video deliverables for the marketing and broadcast campaigns promoting the event and its various milestones. These deliverables include social media oriented video content such as an event preview and long form commercials as well as traditional broadcast commercials to be shown in the Kentucky, Indiana, and Ohio markets. These commercials also adhere to the standards set by the event’s sponsors, Land Rover and Mars Equestrian
After an absence in 2020 due to COVID, Media Collaboratory expanded it production scope the following year by also including livestream broadcasts of Horse Inspections and Press Conferences for the international fans to be shown on Facebook and YouTube.