CASE STUDY
ABOUT THE CASE STUDY
SHOT LOCATION
Bardstown, Kentucky
SERVICES PROVIDED
- Script Writing
- Concept Design
- Onsite Video Production plus drone
- Editing, Optimize and Distribution
PROJECT TIMELINE
From concept to production: 3 months
CLIENT INFORMATION
CLIENT NAME
My Old Kentucky Dinner Train/R. J. Corman Railroad Group
INDUSTRY
Tourism & Events
COMPLETION DATE
November 2023
PROJECT DESCRIPTION
After coming off a successful completion of a documentary commemorating R. J. Corman Railroad Group’s Half-Century of Success, Media Collaboratory was asked to help produce and film content to refresh and promote My Old Kentucky Dinner Train’s overall look and appeal in central Kentucky tourism. This would include several TV/social media commercials as well as a web header and archived evergreen b-roll content.
Media Collaboratory collaborated with My Old Kentucky Dinner Train to highlight key factors (theme, style, brand, target demographics) to help craft the story, direction, and style. This also included location scout and mapping out of key locations along the train’s truly scenic journey that would appeal both to visually and to potential consumers eager to try out such an unique and elegant experience.
The director, Robert, and the Media Collaboratory crew set out over two days to film both pre-scripted and docu-style content from inside and outside of the train. The crew had to be nimble and adapt to filming kitchen/dining content on a moving train as well.
Media Collaboratory is proud to present the resulting commercial as well as a bevy of other marketing material to helps kickstart My Old Kentucky Dinner Train’s latest campaign through 2024 and beyond!
