CASE STUDY
ABOUT THE DEMO REEL
SHOT LOCATION
Georgetown, KY
SERVICES PROVIDED
- Concept Design
- Project Management
- Interview Preparation
- Onsite Video Production
- Editing, Optimize and Distribution
PROJECT TIMELINE
From concept to production: 3 months
CLIENT INFORMATION
CLIENT NAME
Toyota Motor Manufacturing Kentucky
INDUSTRY
Corporate & Industrial
COMPLETION DATE
August 2021
PROJECT DESCRIPTION
In the summer of 2021, the Communications team at Toyota Motor Manufacturing Kentucky approached Media Collaboratory to produce a film that put TMMK in the limelight; not only has host of the Toyota production plant showcase known as NAPJM, but also a commemorative of its 35th anniversary. Media Collaboratory was give the challenge to top the previous NAPJM kick-off video that highlighted TMMK’s counterpart in Mexico.
Media Collaboratory rose to the challenge by utilizing a full film crew over several gorgeous days to film TMMK’s executive cinematically in front of a backdrop of its full lineage cars produced over the years and also capture rich engrossing stories shared by its team members. Coupled with freshly shot b-roll footage as well as relying on its deep archive of content, Media Collaboratory partnered with TMMK to create a piece that truly showcased why 1001 Cherry Blossom Way and Georgetown, KY as a whole is the crown jewel of Toyota’s North America motor manufacturing footprint.
